Louis, Founder of Hansen E-Commerce Consulting
About Hansen

We don't just manage stores.
We operate your brand.

Hansen was founded by Louis, after a decade operating e-commerce across China, Taiwan and Malaysia. Having led cross-border operations for major regional brands — including a Southeast Asian project at RM 1.2M annual GMV, and 146% year-on-year growth under TOP GROUP ASEAN — Louis kept seeing the same problem: foreign brands entering Malaysia without a reliable local team, burning money on avoidable mistakes.

Hansen exists to fix that.

China
Cross-border operations
Led Southeast-Asia cross-border projects at RM 1.2M annual GMV. Learned the real pain points of taking a brand across borders.
Taiwan
Brand-side market work
Worked closely with Taiwanese brands — understanding the gap between brand-side thinking and Malaysian localization.
Malaysia
Founded Hansen
Turned a decade of cross-border experience into a systemised local operating service for Shopee, Lazada and TikTok Shop.
0
YoY Revenue Growth
Jewellery Brand · Shopee MY · 2024
0
Conversion Rate Increase
Jewellery Brand · 6-Month Campaign
6-Fig
Single-Product Revenue
Japlo Malaysia · Shopee · 2022
Positioning

We are not a typical e-commerce agency.

The fastest way to explain who we are is to be honest about who we're not.

✕
Typical Agency
What you get elsewhere
Dimension
✓
Hansen
What we deliver
✕Juggles dozens of brands — you're just one account of many
Client Focus
✓Limited roster — every brand gets dedicated strategic focus
✕Brand knowledge walks out the door with every staff change
Brand Knowledge
✓Stored in our system, not a person's head — always continuous
✕Reports full of numbers — dashboards empty of direction or next steps
Reporting
✓Clear interpretation + what to do next, delivered every month
✕Generic playbooks — doesn't research your product or market
Category Depth
✓Deep brand & category research before we touch your store
✕Store ops and content are separate vendors who never talk
Content + Store
✓E-commerce ops and AI content in one closed loop — data drives content
✕Vague deliverables — hard to measure your actual ROI
Accountability
✓KPIs agreed before day one, reviewed every quarter with real data
Our operating system

A system that runs your brand — not just your store.

Every engagement runs on a Plan → Do → Check → Act cycle. Not a one-time setup — a continuous loop that gets smarter every month.

P · PLAN
Onboard
Understand your brand, products and market goals; build the first month's plan.
  • Brand guideline doc
  • Account & listing audit
  • Category & competitor research
  • KPIs agreed together
D · DO
Build
Stand up the store system, content assets and ad architecture — then execute.
  • Listing build & SEO
  • Keyword strategy
  • Ad campaign setup
  • Campaign calendar
C · CHECK
Grow
Monitor the data, spot growth opportunities, adjust strategy in real time.
  • Traffic & conversion tracking
  • Ad-spend efficiency review
  • Competitor monitoring
  • Strategy optimisation
A · ACT
Report
Monthly report + clear interpretation + next-period plan. Loop closes, repeats.
  • Monthly data report
  • KPI review
  • Strategy retrospective
  • Next-month plan
AI Content Studio

AI is the engine. Strategy is the brain.

Most AI content looks like AI content — and your customers can tell. We build it the opposite way. We call it De-AI aesthetics: AI is the production engine that lets us move fast and at scale, but every hook, script and frame is shaped by human strategy and tuned to your brand. The result is content with commercial quality and algorithm weight — not the cheap filler flooding everyone's feed.

Hook-first scripting
Built around how the Malaysian feed actually stops the scroll — not generic templates.
De-AI aesthetic tuning
Every asset is graded and paced to your brand standard, so it never reads as "AI slop".
Three-language voice
EN · BM · 中文 voice synthesis, localized not translated — built for TikTok, ready for the brand to repurpose across their own channels.

Real reels we've produced — two very different verticals, one De-AI standard:

Japlo reel — never feed your baby like this
Japlo · Baby Care
Japlo reel — shake
Japlo · Baby Care
Japlo reel — 3 tips
Japlo · Baby Care
PlaySafe reel — protection
PlaySafe · Health
PlaySafe reel — 98% effective
PlaySafe · Health
Why Hansen is different

Your store and your content, finally on the same team.

Most brands run two vendors — one for store operations, one for content. They don't talk. The content doesn't match what actually converts, and when growth stalls, everyone points fingers. Hansen runs both in a single loop.

01 Store
Store Data
What's selling, what's converting, where traffic drops.
→
02 Create
AI Content
Data tells us exactly what content to make next.
→
03 Reach
Traffic & Trust
Content drives qualified attention back to the store.
→
04 Convert
Sales
Which feeds fresh data — and the loop sharpens.
One team owns the whole loop — and one number: your growth.
Who we work with

We don't work with everyone. We work with the right brands.

Brand-conscious
You care how your brand looks and sounds in Malaysia — not just whether it sells.
Investment-ready
You see professional market operation as an investment, not a cost to minimize.
Long-term minded
You're building a presence, not running a 3-month experiment. Real growth compounds.

If this sounds like the partner
you've been looking for —

Let's have a 30-minute conversation. No commitment, no pitch deck. Just clarity on your fastest path to growth in Malaysia.

Book a Free Strategy Call → WhatsApp Us Directly