Help Center · FAQ
The questions brands actually ask us.
Straight answers on pricing, platforms, contracts and how we work — across both E-Commerce Management and AI Short Video Production. Can't find yours? Ask us directly.
About Hansen
What does Hansen do?
Hansen is a Malaysia-focused e-commerce growth partner. We offer two services: full-service online store management on Shopee, Lazada and TikTok Shop, and ad-grade AI short-video production. In short — you run your business, we run your store and your content.
Which market does Hansen focus on?
Malaysia. Everything we do — platform strategy, ad management, campaigns, content and language — is built specifically for Malaysian consumers and the Malaysian marketplace, not a generic regional template.
How is Hansen different from a traditional agency or freelancer?
A traditional agency or freelancer is person-dependent — when they leave, your brand knowledge leaves too. Hansen runs as a system: documented processes, a dedicated account lead, monthly reporting and data-driven decisions. Results are repeatable, and your brand knowledge stays with us, not one individual.
Which brands are NOT a good fit for Hansen?
We're honest about this. Hansen is not a fit for quick-flip sellers chasing results in three months, brands with no positioning or market goal, businesses unwilling to invest any marketing budget, or products with no validated demand in Malaysia. We work best with brand-conscious, budget-ready, long-term-minded brands.
E-Commerce Management
How much does e-commerce management cost in Malaysia?
Full-service management starts from RM 4,880 per month, covering two platforms on a one-year agreement billed monthly. Exact scope and pricing are tailored to your brand, category and platforms after a free 30-minute strategy call. See what's included →
Do you charge a commission or take a percentage of my sales?
No — Hansen works on a fixed monthly fee, not a commission. Many e-commerce enablers in Malaysia charge 15–25% of your revenue, which gets more and more expensive the bigger you grow. With a flat fee, the upside of every campaign and every sale stays with you — and our job is simply to grow your store as efficiently as possible.
What's the difference between an e-commerce enabler, an agency and Hansen?
An enabler usually runs your store operations in exchange for a commission on sales. A traditional agency often handles just one slice — ads, or design — on a project basis. Hansen is full-service store management on a fixed monthly fee: one team covering listings, ads, campaigns, customer service and reporting, with your brand knowledge documented in our system rather than tied to one person.
How long before I see results?
Be wary of anyone promising overnight results. Realistically, most stores see early movement in the first 1–3 months (listing health, ad efficiency, conversion), with more substantial, compounding growth typically from month 3 onward. This is exactly why we work in 12-month engagements — e-commerce growth compounds, and the biggest gains arrive after the system has learned your category.
Can you manage Shopee, Lazada and TikTok Shop together?
Yes — that's the point. We run your platforms as one operation with a single strategy and a single point of contact, so listings, pricing, campaigns and reporting stay consistent across all of them instead of being managed in silos.
Which platforms does Hansen manage?
Shopee, Lazada and TikTok Shop in Malaysia, end-to-end — listings and SEO, advertising, campaigns and mega-sales, customer service and monthly reporting.
What is included in e-commerce management?
Listing build & SEO, performance ad management (Shopee Ads / LazAds), campaign & flash-sale operations, customer service (excluding shipping), monthly reporting with strategy, and a dedicated account lead. Full breakdown here →
Do you handle product photography, packaging and shipping?
We provide creative direction and guidance for main images and detail pages, but physical product photography, packaging and shipping/warehousing are handled by your team. This is stated clearly upfront so there are no surprises.
Why is the minimum engagement 12 months?
Sustainable e-commerce growth compounds over time. A short three-month engagement only reaches setup and build — it ends before optimisation gains arrive. A 12-month term isn't a lock-in; it protects your investment and lets the system learn your category and improve every month.
AI Video Production
How much does AI short video production cost?
Ad-grade AI short video starts from RM 2,990 per month on a one-year agreement billed monthly. The exact content volume is tailored to your brand and category and mapped with you in a free strategy call. See pricing →
Isn't AI video just cheap, fake-looking content?
Not the way we make it. We follow a De-AI Aesthetics standard — every clip is hand-finished to advertising-grade quality and locked to your brand's colour, font and tone, so it reads as premium brand content, not an obvious AI template.
Will TikTok limit my reach or penalise AI-generated content?
This is the right question to ask in 2026. TikTok allows AI content, and the AI label itself doesn't reduce distribution — but the algorithm does suppress low-quality, templated AI (which can lose 30–45% of its reach). Genuinely engaging, high-quality content performs within a few percent of any other video. That's the entire reason Hansen exists: our ad-grade De-AI standard produces content with real hooks, so it performs like premium brand content — not the cheap AI the algorithm filters out.
Do AI videos need to be labelled on TikTok — and do you handle that?
Yes, TikTok requires disclosure on realistic AI-generated visuals and audio, and posting unlabelled AI that the platform later detects can trigger a reach penalty. We keep your content compliant with current disclosure rules, so your brand stays safe and you don't have to track every policy change yourself.
Does AI video actually drive results?
Used well, yes. The large majority of video marketers report strong ROI from short video, and the single biggest driver is consistency — showing up in the feed every day instead of in occasional bursts. Hansen's model is built around exactly that: ad-grade content produced at volume, so your brand compounds presence over time.
How many AI videos do I get each month?
Volume is set to keep your brand consistently in the algorithm and is tailored to your brand, category and goals. Rather than forcing a one-size package, we map the exact cadence with you in the strategy call.
Which platforms is the content built for?
Built TikTok-first for the Malaysian feed, and delivered so you can repurpose it across Instagram Reels, YouTube Shorts and your own channels.
Do I need to appear on camera?
No. The whole point is that your brand stays consistently online without you or your team filming, editing or appearing on camera. You approve the direction; we produce.
Pricing & Terms
Do you offer a free trial?
We don't run free trials. Instead we start with a free 30-minute strategy consultation — no commitment, no pitch deck — so you get real clarity on your fastest path to growth before any engagement.
Can I just pay and wait for results?
No. The passive era of e-commerce is over. We bring professional execution; you bring product knowledge, timely decisions and trust. The brands that win treat this as a partnership, not a vending machine.
How do payments and contracts work?
Both services run on a one-year agreement billed monthly. There are no large upfront lump sums — you pay a fixed monthly fee, and the exact figure is confirmed in your quote after the strategy call.
Getting Started
How do we get started with Hansen?
Book a free 30-minute strategy call or message us on WhatsApp. We review your brand and goals, recommend the right service mix, and send a tailored quote. Once agreed, onboarding begins with a brand audit before we touch your store or content.
Can you do both store management and AI video together?
Yes — and they work best together. Your store data tells us what content to make, and the content drives traffic back to your store. One team, one loop, one number to call.
Still have a question?
If your question isn't here, the fastest way to a real answer is a free 30-minute strategy call — no commitment, no sales pitch.